Pyxis Marketing - Strategic Planning
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What internal and external resources are needed to implement the marketing program?
Would you like to combine analytical services with direct mail, with email, and telemarketing?
What do you expect as a return on dollars invested?
What do you expect to spend to achieve these goals?
What are your short-term and long-term goals?
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Integration of Direct Mail, Email, Voice Services, database analytics to achieve optimal results.
Benchmarks, to compare goals to actual results
Week-by-week plans for up to an 18-month period
Integrated Program Planning
Once the needs assessment and goals/budgeting assessment is complete, Pyxis creates a custom database marketing plan. We use our years of experience with traditional methods as well as our groundbreaking campaigns using the latest technology to help you achieve your goals. Our strategic plans may include:
Integrated Program Planning
We know you're accountable for the dollars you invest, and we have experience building the case to justify projects of all sizes.

No matter your budget, we'll create a plan that works for you.
Goals and Budget Assessment
Needs Assessment
Pyxis in-depth assessment process begins with questions such as:
Needs Assessment
Depending on your needs, we can create a database strategic plan upfront, or we may jump-into a project and create a plan as we work on an initial project.

Either way, you'll work with experts who can provide you with a roadmap to reach your goals.
Retain your customers and donors.
Increase the revenue/donations per customer/donor.
Increase the size of your database.
Increase database size, revenue/donations per customer, retain customers and donors.
It's this simple. There are only three things we can help you do:
Pyxis Marketing - Strategic Planning