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Our Predictive Reporting and Analysis services predict future outcomes of campaigns based
on previous experience.
With this service you go beyond describing what has happened with your previous campaigns, as we use sophisticated statistical models to predict how campaigns will perform in the future. One of the many outputs of this process is a “lift chart” as presented below.
With this service you go beyond describing what has happened with your previous campaigns, as we use sophisticated statistical models to predict how campaigns will perform in the future. One of the many outputs of this process is a “lift chart” as presented below.
Our results analysis services are grouped into two categories: "Descriptive" and
"Predictive". Descriptive analysis services "describe" the results of previous campaigns,
the condition of the database in general, and define the demographic characteristics of the
individuals within the database. We have three groups of Descriptive reports; Essential,
RFM, and Clustering & Profiling.
Essential Reports provide information such as response rates by campaign segment, retention rates, campaign effectiveness, and list/package/offer-combination effectiveness. The essential reports give a complete "snapshot" view of campaign effectiveness and provide critical information and insight so one can quickly evaluate a campaign's effectiveness.
Our RFM scores are calculated so you know the relative health of your database and we help you identify changes in these essential scores over time. Recency, Frequency, and Monetary Value (RFM) measures have been used as essential database measures since database marketing existed. The basis of RFM is that those who have responded most recently, most frequently and with the most money are your best customers or donors.
Clustering and Profiling techniques are used to break a database into smaller groups of like-minded individuals and then describe (or profile) those smaller groups. We use a combination of statistical analysis and online surveys to define the demographic characteristics of the individual clusters as well as their attitudes.
Essential Reports provide information such as response rates by campaign segment, retention rates, campaign effectiveness, and list/package/offer-combination effectiveness. The essential reports give a complete "snapshot" view of campaign effectiveness and provide critical information and insight so one can quickly evaluate a campaign's effectiveness.
Our RFM scores are calculated so you know the relative health of your database and we help you identify changes in these essential scores over time. Recency, Frequency, and Monetary Value (RFM) measures have been used as essential database measures since database marketing existed. The basis of RFM is that those who have responded most recently, most frequently and with the most money are your best customers or donors.
Clustering and Profiling techniques are used to break a database into smaller groups of like-minded individuals and then describe (or profile) those smaller groups. We use a combination of statistical analysis and online surveys to define the demographic characteristics of the individual clusters as well as their attitudes.
Let us show you how to save money on your next campaign by analyzing your previous
campaign results. We’ll look at your previous
campaign, write a report detailing
our findings, and explain them to you. You will
gain an understanding of your return on dollars spent and how to market more efficiently
in your next campaign.
